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The Sustenance Society

Visit our tiny Whitley Bay micro bakery for bread, pastries, and coffee.

You’ll find us at 70 Whitley Rd, Whitley Bay, NE26 2NE

Come in and say hello

The shopfront of The Sustenance Society in Whitley Bay

The best tiny bakery and coffee shop in Whitley Bay

The Sustenance Society aims to celebrate real ingredients, the process of making food, and the people that are involved, in other words the sustenance of our society.

We are a tiny Micro Bakery situated in the heart of Whitley Bay. We love-love-love our community and our biggest aspiration is to offer our friends and customers high quality, highly nutritious bread and pastries. We also like offering a place to gather, with a cup of coffee, in an atmosphere that embraces the process of making.

What we stand for at The Sustenance Society:

– We believe that what is good for the Planet is good for us. We will never compromise on the quality and provenance of our ingredients. We want real food, organic whenever possible, low carbon and zero mileage between production and retail.

– We know our social responsibilities. We believe in investing in our staff, offering training, fair pay, fair opportunities and a good and healthy environment to work in. At The Sustenance Society, we believe we should invest in people as much as we should invest in food.

– We value, so very much, your experience with us. We believe in the full transparency of the baking process, you can see us making what you eat. This creates an environment that embraces baking as an experience and creates a warm, friendly and smelling rather nice atmosphere for our customers.

rhivasrhivas
19:28 22 Jun 24
If I could give a rating higher than 5 stars- I would. I am visiting from America and just happened to be passing by on the street, and boy am I glad I did! I decided on the Cruffin and WOW was it magical. I wish I could have tried one of everything as it all looked and smelled amazing. I’d be a regular if I lived here!!
Sean MSean M
20:08 16 Jun 24
Banging bakes, highly recommended
Mr ThirmanMr Thirman
17:35 15 Jun 24
Absolutely delicious pastries. Queue out the doors from about 8 is not a surprise. Lovely staff and good coffee too .Prices very reasonable - shame it’s not open for half the week.
Rory DickensonRory Dickenson
22:50 11 Jun 24
I almost don’t want to give this place five stars because I want to keep it all to myself, but the fact is that it’s absolutely incredible. I used to live in France and the patisserie here is really, really good. The pain suisse is a dream and the bread is excellent. They make a great coffee too. Never change please Sustenance, never change.
Claire TaylorClaire Taylor
21:41 10 Jun 24
Best I’ve eaten! Wish you were open Sundays πŸ™‚
Sound Mind and BodySound Mind and Body
06:30 15 May 24
It took a while to find but well worth it. The best almond croissant I’ve had in the uk, the coffee’s great and the staff friendly and fast. A great way to finish an early morning walk.
Gill HedworthGill Hedworth
06:26 03 May 24
I have eaten many croissants in my lifetime, but the one today from the sustenance society was on another level. Every bite was incredible, the other pastries were fabulous too and the bread, but the plain croissant I could eat every day. The girl who served was lovely and friendly.
Felix WowkFelix Wowk
07:50 25 Oct 23
This place is just incredible. The pastries are absolutely to die for and the coffee is incredible. So rich and strong. Just how I like it. Have only tried the Focaccia from the breads, which was utterly amazing, but the sourdough looks outrageously good too. The only downside for me would be the price but I would still happily pay the prices for such good quality produce. I need to curb my cravings for it or it will end up taking all my money. Definitely give these guys a try. Superb.
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You'll find us here

Nestled in the vibrant community of Whitley Bay on Whitley Road in amongst a row of local shops and businesses.

We’re somewhere in between Whitley Bay and Cullercoats metro stations and a short walk from the Cullercoats roundabout

Come say hello and experience The Sustenance Society.